About

An independent firm between London and Asia.

DemeterUP is a consulting firm based in England. We work alongside executives, founders and artists who are ready to take a new step — whether that means entering a market, structuring growth or launching a product.

Our conviction

Execution makes the difference.

Too many brilliant strategies fail in execution. We combine the analytical rigour of leading firms with the operational culture of entrepreneurs.

Each engagement is led by a small senior team, anchored in the realities of the field — particularly in Asian markets, where we have operated for more than a decade.

We believe in long-term relationships with our clients: few engagements, carefully chosen, delivered with discretion.

Have a major project in mind?

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